BATH & BODY WORKS
MIDSUMMER DREAM
lead designer, project manager

  • designed & managed collection of 13 skus for summer single fragrance launch

  • label design, retouching, technical file setup, & color approval process of all caps + bottles

  • evolved existing plastic components to feel like ‘beach glass’ with new transparent frost technique

  • new opaque to translucent gradient spray on glass EDP vessel

  • new ‘window’ technique in shower gel and fine fragrance mist, requiring interior back printing in addition to outer